Website Analytics + SEO :
Forget mailing lists. Rock show + beer + clipboard + pencil doesn't exactly equal legible anyway. There are much better ways to know your audience these days. A solid foundation in web analytics is part and parcel with many of the services we offer, but it can be much more than just a retrospective evaluational tool for market performance data. Truly intensive analytics can reflect changes in the marketplace as a whole, not just what's directly related to your band. And knowing how to read the numbers and trends is what we're all about. We can help distill the atmospheric cloud of 'buzz' down to a set of very specific projections, and help you understand how you can take advantage of what you've got.
Along with understanding the data, we'll also be able to map and manipulate how you're appearing in popular search engines. This is Search Engine Optimization (SEO). Since this is probably how every member of your fan base will find you at one time or another, it's a great idea to take control of your web profile and work it to your advantage.