Promotional Campaign Management :
Just because you're indie doesn't mean you can't utilize the traditional tools of the majors. In fact, your target audience would probably be relieved to see a fresh, creative image from your act in the banner slot of their local website instead of one more ad for T-mobile.
Obviously, traditional marketing is a for-profit industry, and there are definite budgetary considerations that must be met before you can even consider getting into the field.
Fortunately, we have a storied experience managing several campaigns that individually ran above $100,000 a month - so administratively speaking, we've got you covered. If you're interested in banner, link, print page, or distributional promotion, we've been there, done that, innovated, and gotten results. We'd even be happy to manage a per-return affiliate program, meaning you only pay advertising venues a percentage on actual sales that come through their avenue.
Of course, all of the aforementioned strategies are completely scalable in terms of initiative, resources and results, and it's something we'd need to evaluate with you from a budgetary perspective before we can recommend or manage any approach. Traditional advertising is an additional resource for building your audience, and online it also allows us to further track your progress and your fans.