Traditional Radio Tracking + Promo :
Of course, just because we are the new school, doesn't mean we don't have respect for the old school. Lots of people still listen to the radio, especially those channels at the low end of the dial. Getting your music on the terrestrial airwaves can direct a lot of traffic your way, and if we've done our job well, you'll be ready to receive it when it does. But managing traditional radio promotions is a beast, especially when it's done correctly. If you don't orchestrate the perfect symphony of phone calls, emails, CD placements, and trips to the post-office, then your music will fall on deaf ears.
Lucky for you, your friends at Tough Customer have worked on both the giving and receiving ends of that equation. We've sat at the music director's desk, fielding phone calls from novice gangster rap acts and we've sat at the label rep's desk whispering sweet nothings to our favorite music directors. We've memorized the CMJ guide and we know which suburban high school radio stations secretly house the tastemakers of tomorrow. We know that getting your CD on the shelves of a certain indie record shop will greatly increase your chances of success on the Swedish festival circuit. Seriously, we're that good.
Tough Customer can offer any level of service in the realm of radio tracking and promotion. If you just want to know how many spins you're getting in Madison, WI we can find out. If you want to get your album into the hands of every college radio DJ on the air after midnight on Wednesdays in October, we can do that too. We've been there, and for us here at Tough Customer, it's second nature. If you're going to take on the radio promotions beast, first make sure that we've got your back.