Taste Testing :
Effective Word of Mouth (WOM) marketing happens when the right people have unfettered access to prime content. Tough Customer knows this, and we're using this knowledge to create an organization that will become an efficient conduit between hipsters, cool kids, trendsetters, tastemakers and a lot of really great music. In that spirit, we'll use our databases, our contacts, our friends and some pretty slick web technology to get your ish online. The internet is a buffet of sonic stimulation, and there's enough to go around. We've just got to stop hogging the dessert and pass it to the left.
Are you starting to get the picture? We're going to hook you up with the blogs, the trend sites, and the eZines, and get you some reviews and high-value placement. Of course, preference is subjective, but we know of hundreds of people who might be interested. At the very least, even if Sasha Frere-Jones doesn’t include a direct link to your tour blog, you're going get some cooler fans as a result of our work.
Bonus Karma Points: Tough Customer is ethical. We subscribe to The WOMMA guidelines for ethical grass roots marketing, meaning we're going to represent you without being shady - giving you one more edge over your big-label brethren.